What makes a good bio
Say what you do and who it is for in the first line, add where you are if you serve one city, and end with what to do next: DM to order, book, or tap the link. Instagram allows 150 characters and TikTok 80, so every word has to earn its place.
Put keywords people search for in your name field and bio, such as "cakes Lahore" or "bridal makeup Karachi". Instagram search reads both.