How engagement rate is calculated
The formula is (average likes + average comments) ÷ followers × 100. On TikTok we add shares, and if you enter views we also show the rate by views: (likes + comments + shares) ÷ views × 100, which is how many TikTok creators measure it.
Use an average of several recent posts rather than your best one. A single viral post makes the rate look far higher than it usually is.